Back in May of 2012, Forbes Magazine proclaimed “Just like search was a decade ago and social was five years ago, content marketing is the next digital media revolution”.

There’s no shortage of data to demonstrate that content marketing has established itself as a key marketing strategy for B2C (Business to Consumer/Community) organization. One of the most compelling and comprehensive reports is Content Marketing Institute’s 2014 B2C Content Marketing Benchmarks, Budget, and Trends Research. 90% of B2C marketers are using content marketing. Sixty percent of B2C marketers anticipate an increase of their organization’s content marketing budgets to increase over the next twelve months.

The premise of content marketing is simple: By providing fresh, valuable content to different segments of your audience in a targeted manner, you provide better customer service, widen your exposure, and ultimately generate a better ROI on your marketing efforts.

Spectate can help B2C marketers by empowering you to:

  • Tag every marketing task and each piece of collateral as part of one or more campaigns

  • Focus on data and reports that actually give you action items

  • Manage your content and your contributors via an editorial calendar

  • Promote your content to social media and obtain social analytics

  • Track your visitors’ and leads’ behavior on your website

  • Track conversion rates of emails, forms, and calls to action