Tag Archives: Marketing strategy

10 Marketing New Year’s Resolutions for 2015

#1 – Make Data-Driven Decisions You probably already have Google Analytics in place, maybe you’re also using your Spectate account, but do you really use the analytics they provide? This year, have measurable goals in place, and track your progress towards those goals – make your analytics work for you. Not only will you be [...]

How Often Should You Blog?

  “How often should I blog?” It’s a simple question with many correct answers, and one that’s been asked by all of us at least once. The short answer is, as often as you have something meaningful to say, and hopefully, you’ll have something meaningful to say at least once a week. If you don’t, [...]

12 Days of Blogging: Day 5 – Personas 101: A Quick Guide to Developing Marketing Personas

In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the fifth [...]

Believe it or not: Marketing Insights from Honey Boo Boo

Did you know that episodes of the TLC’s “Here comes Honey Boo Boo”, a reality tv show featuring a Georgia family revolving around a six-year old self-proclaimed “redneck” beauty pageant contestant and her mother, had a greater viewership than both the Republican and the Democratic conventions? In fact, it’s virtually impossible to listen to the [...]

Personas 101 – A Quick Guide to developing marketing personas

Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target audience, you should dedicate sufficient time and resources to creating personas. A persona, in its simplest form, is a fictitious character that embodies a segment of your target audience. The main premise is that by [...]

A Playlist for the Facebook Marketer

We all know a good playlist when we hear one.  It gets you in the groove.  It makes for an easier work day/work out/road trip, etc.  It puts a smile on your face.  Now how about a playlist that would help you as a Facebook marketer?  Far-fetched you say? I think not.  The list of [...]

Pay Per Click: When It Can Work for You

In one of our previous blogs, we explained the Pay-Per-Click (PPC) model and discussed some points to consider when deciding whether to use PPC as part of your inbound marketing strategy. While taking the Pay-Per-Click route can get expensive, it definitely offers some great benefits. For instance, using PPC can help generate traffic to your site [...]