In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the fifth [...]
Tag Archives: Marketing strategy
Believe it or not: Marketing Insights from Honey Boo Boo
Did you know that episodes of the TLC’s “Here comes Honey Boo Boo”, a reality tv show featuring a Georgia family revolving around a six-year old self-proclaimed “redneck” beauty pageant contestant and her mother, had a greater viewership than both the Republican and the Democratic conventions? In fact, it’s virtually impossible to listen to the [...]
Personas 101 – A Quick Guide to developing marketing personas
Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target audience, you should dedicate sufficient time and resources to creating personas. A persona, in its simplest form, is a fictitious character that embodies a segment of your target audience. The main premise is that by [...]
Lose the Pounds not the Leads – and other Resolutions
At the end of every year, we look back on the past 12 months and try to reevaluate our lives. A quiet self-reflection happens as the bright shining beacon of the New Year glints over the horizon. As 2012 looms brightly in all its “end of the world” glory, much like always, I sit here [...]
Pay Per Click: When It Can Work for You
In one of our previous blogs, we explained the Pay-Per-Click (PPC) model and discussed some points to consider when deciding whether to use PPC as part of your inbound marketing strategy. While taking the Pay-Per-Click route can get expensive, it definitely offers some great benefits. For instance, using PPC can help generate traffic to your site [...]
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