Tag Archives: marketing personas

7 tips for developing marketing personas

In order to empower yourself to be able to produce the highest quality content for your audience and deliver it to them in the most effective manner, it’s imperative that you develop your marketing personas. Those personas as fictitious characters who represent different segments of your target audience. You won’t believe how much easier it [...]

Quick tips to amplify your content marketing

A few months ago we pointed out that we found it interesting that content marketing had just recently become a buzzword. After all, web marketing has always revolved around fresh quality content. Well, at least the rather unnecessary battle between inbound and outbound approaches is finally over. Great content provides value, and by providing value, you [...]

12 Days of Blogging: Day 5 – Personas 101: A Quick Guide to Developing Marketing Personas

In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the fifth [...]

Content marketing beyond content creation

As we pointed out previously, the battle between inbound and outbound marketing channels has come to a very welcome end. Why? Because at the heart of a successful marketing campaign that builds relationships with prospects and customers, provides value, and fosters engagement is: well, content. The types of channels that you use to deliver your quality [...]

Personas 101 – A Quick Guide to developing marketing personas

Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target audience, you should dedicate sufficient time and resources to creating personas. A persona, in its simplest form, is a fictitious character that embodies a segment of your target audience. The main premise is that by [...]