Tag Archives: content

What Content Marketers Need to Know About Facebook’s Paper

Last week, Facebook unveiled its latest app, Paper, a new way to consume content on your mobile devices that brings in curated content in addition to content published by your friends. As AJ Dellinger of Digital Trends put it, Facebook Paper is “as much about you as it is about your friends,” a welcome shift [...]

How to Perform a Multi-person Content Audit

Performing a content audit is no small task, and certainly not one you want to do on your own, if you can avoid it. So today, I want to focus on some tips for two or more people working together to perform a content audit. Get Organized! A content audit can be difficult to do [...]

12 Days of Blogging: Day 7 – 7 Types of Content Likely to be Shared: The S.C.I.E.N.C.E. Model

In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the seventh [...]

12 Days of Blogging: Day 1 – 23 Content Types to Jump-start Your Inbound Marketing

In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the first [...]

23 Content Types to Jump-Start your Inbound Marketing

If we’ve said it once, we’ve said it a thousand times: Content is the way to make your Inbound Marketing soar. It’s the key, the king, the linchpin that brings it all together and does the work for you. That being said, content looms large before you as this massive mountain of effort you must [...]

Content Improvement Tips: The low hanging fruit

In one of our previous blog posts, we discussed how to get started on your content strategy. Since your content is not only a reflection of your company, but also the primary reason why people come to your site and interact with your brand, developing a content strategy is without a doubt a worthwhile investment. [...]

7 Types of Content likely to be Shared – The S.C.I.E.N.C.E. model

One of your main goals as an inbound marketer is to provide content that provides value to your target audience. But you also want to make sure that as many people as possible are aware of your content, which is why making it shareable and share-worthy is so crucial. But what I’ve noticed is that [...]

Every Web Page is a Landing Page: Part I

I read a wonderful article yesterday that really got me thinking about website design. As your website is the cornerstone to making inbound work, I thought it valuable to share. Here is the article I read : Websites are Upside Down and it’s on a blog called Every Page is Page One. The article itself [...]

Quick Tips for Content Contributors

In one of our previous posts, we outlined some of the questions that you want your content strategy to answer. Today, I’d like to compile some quick tips for content contributors to keep in mind as you develop or update your strategy and produce your content. You cannot over-estimate the importance of your content. I [...]

The Year of Content Strategy

Happy New Year from Team Spectate! 2012 has already been labeled “The Year of Content”, which is by no means a surprise. Providing fresh, original, relevant, and valuable content that is both shareable and worth sharing is hands down the best thing you can do to drive traffic to your site, to engage your target [...]