This may seem like an unnecessary topic to blog about, but if you are like most, then you know that taking the time to come up with a good system for following up to a conference you’ve attended takes an amount of time and effort that you may not always have. So I have compiled [...]
The Four Cornerstones of Agile Marketing Game Plans
Over the past two plus years, we’ve been talking about the rise of agile marketing. In a nutshell, agile marketing revolves around the concept that you develop your strategy in small iterations, track all of your efforts, analyze the results to see what worked and what didn’t, and adjust your approach accordingly. In today’s fast [...]
Feature Friday: Using Custom HTML for Emails in Spectate
Creating a custom email design in Spectate is simple, even for those not too familiar with coding in HTML. When you utilize this feature, you can opt out of a generic template, and easily create your own. It’s not difficult to maintain a simple style template, as you manipulate colors, widths, and add visuals; all [...]
How To Work QR Codes
QR codes are a growing concept in the marketing world and there is still a lot to be seen when it comes to how their future will play out. In the meantime, why not think about some of the following suggestions of how to get the most use out of incorporating them into your marketing [...]
How to measure the success of your inbound marketing efforts
As an agile marketer, you are very focused on metrics, since you constantly want to analyze how your campaigns are doing and to determine what works best. Your ultimate goal, of course, is to be able to calculate your ROI, but that’s not the only reason why it’s important to track and interpret relevant data. [...]
The Marshmallow Challenge
Recently, the Spectate team was challenged with creating the tallest freestanding structure, utilizing a specified supply of resources in a limited amount of time…just 18 minutes. Everyone was divided into teams and given 20 pieces of uncooked spaghetti, one yard of string, one yard of tape, and one marshmallow to design and build their team [...]
Outcaring 101
Remember the Dicky Fox quote from the movie Jerry Maguire, “The key to this business is personal relationships”? It makes sense, but maybe it’s easier said than done. How do you build high quality relationships? By outcaring everyone else. How do you as marketers or sales consultants do that? Let’s look at a few ideas. [...]
Six Reasons to Perform a Content Audit
Content audits accomplish many things that directly improve a content strategy. Performing a content audit helps an organization decide which content is actually worth migrating into the new system. For example, is there content that needs to be improved due to broken links or gaps in information, or does it need to be removed altogether [...]
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