5 Reasons To Use Polls And Surveys In Your Marketing

  As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll is [...]

Feature Alert: Polls

We’re excited to announce a new Spectate feature: polls. You can now create simple one question polls or extensive surveys and embed them on your website. Here’s how to do it. In the left menu, expand the “Manage” tab and select “Polls & Surveys”. Click on the “+ Create Survey” link. On the “New Survey [...]

5 Marketing Podcasts You Should Be Listening To

Duct Tape Marketing Podcast Website | iTunes John Jantsch is known for Duct Tape Marketing, which has books, a consultancy, and podcast attached to it. Their podcast is a great source of practical marketing advice geared towards small businesses. Regardless of how big your business is, we can all benefit from Duct Tape Marketing, because [...]

6 Metrics To Measure The Effectiveness Of Your Content

When it comes to agile marketing, the ability to measure the success of your efforts is crucial. You can only manage what you measure, and without data, there’s no way for you to tell what works and what doesn’t. So what are some data points that can provide you with insights into the effectiveness of [...]

10 Marketing New Year’s Resolutions for 2015

#1 – Make Data-Driven Decisions You probably already have Google Analytics in place, maybe you’re also using your Spectate account, but do you really use the analytics they provide? This year, have measurable goals in place, and track your progress towards those goals – make your analytics work for you. Not only will you be [...]

Four Content Marketing Trends To Watch For In 2015

As we’ve done in past years, we’d like to look back at the content marketing world in the past twelve months and predict what the future will hold in the upcoming year. Not surprisingly, Google brought us a variety of algorithm changes, including the discontinuation of Authorship, updates to Panda and Penguin, and, perhaps most [...]

How to Create Your 2015 Strategic Marketing Plan

It’s that time of year again, when most of us are trying to tie up loose ends, prepare for the holidays, and plan for the next year. Aside from the obvious work required, there are additional challenges to planning for 2015 – like having a budget to plan with or a staff that’s taking vacation [...]

2015 Content Marketing Reports: B2C versus B2B

In one of our previous blog posts, we discussed the differences between B2B (Business to Business) and B2C (Business to Consumer) marketing. The decision makers, the sales cycle, the decision making process, the driving factors, and the conversion points are all a bit different in B2C compared to B2B. Content Marketing Institute recently published its [...]

The Do’s and Don’ts of Marketing During the Holidays

First, note that we’re talking about “marketing during the holidays,” not “holiday marketing.” They’re similar, but the not the same. This is for those of us who don’t see a spike in sales around the holidays, but still want to show our holiday spirit and participate in some of the holiday marketing fun. Realistically, no [...]

What Is Authentic Content?

As a marketer, you strive to provide original and valuable content to your target audience. You may also have heard about the importance of delivering authentic content. Rick Allen of Meet Content recently presented on this topic at the 2014 HighEdWeb conference in Portland, Oregon. He used videos on higher education websites as examples. After [...]