6 Considerations When Choosing A New Website Design

While an increasing number of companies is now opting for iterative facelifts of their websites rather than going through a complete overhaul, there are still many businesses pulling the trigger on a new design. What are some of the things to think about when selecting a new design? Let’s take a look. How does it [...]

Content gaps: how to spot them and what to do about them

In order to provide the most positive web experience possible for your target audience, you want to ensure that visitors quickly find what they’re looking for. However, even though you’ve given your information architecture a lot of thought and have done careful journey mapping for your personas, there’s still a chance that your visitors may [...]

What Should Your Marketing KPI Dashboard Look Like?

When it comes to tracking and measuring the performance of your marketing department, organizations often struggle to come up with the Key Performance Indicators that provide the most insightful data. There really isn’t a generic KPI dashboard that works equally well for everyone. After all, the way you measure success depends on your budget, the [...]

Does LinkedIn Make Sense for B2C?

  It’s common knowledge that LinkedIn is a prime marketing tool for B2B (Business to Business) companies. After all, half of LinkedIn’s members are decision makers, so what better way to connect with your target audience, build relationships, and establish yourself as a thought leader who provides valuable content? But what about B2C (Business to [...]

Top 10 Must Read Marketing Articles – April 2015

  “How to Get the Most Out of a Design Critique” by @austinwprice We all know criticism, no matter how constructive, can be hard to take. Austin Price walks you through how to take a design critique like a pro and make the most of your feedback. “8 Great Logo Design Resources for Beginners“ by [...]

How to Create a Documented Social Media Strategy

According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even lower. [...]

Increase Productivity with These 7 Marketing Tools

We’re officially in Q2 of 2015, and it seems like many of us are still wondering where Q1 went! As the year goes on, we often say things to ourselves like, “Things will slow down,” “I’ll have time tomorrow,” or “I just need to get through this crazy week.” Unfortunately, no amount of wishful thinking [...]

How to help your team members be better writers

In the age of content marketing, it’s important to understand that you can’t leave it all to your marketing team. Everybody is a marketer. To develop a well rounded content strategy, you’ll have to augment your content contributor team with people from various departments and leverage them as subject matter experts. Don’t force anyone who’s [...]

Everything You Need to Know About Google’s New Mobile-Friendly Algorithm

On April 21st, 2015 Google will release their “mobile-friendly” algorithm. Like many new Google algorithms, the discussions surrounding the 4/21 update are mostly speculation and preparation. Some say it won’t be as bad as Pigeon while Google says this will affect more sites than Pigeon did. So what is this new algorithm and what do [...]

Bloggito: 6 simple tips to grow your social media following

If you’re reading this, chances are that your company is currently utilizing social media to drive new business and to provide value to your target audience. Are you happy with the results? If you’re looking to widen your reach and to grow your following, consider those simple tips. Add links to your social channels, but [...]