8 Small Content Marketing Mistakes That Can Cost You Big Time

The more invested you are in content marketing, the more you want to make sure that you achieve maximum results for your efforts. But sometimes, even if you spend a significant amount of time creating high caliber, relevant content, it’s the little things that can impede success. Let’s take a look at some of the [...]

6 Quick Tips To Make Your Titles More Effective

Do you ever wonder why your blog is not generating as much traffic and readership as you had hoped? One reason might be that you’re not doing enough to distribute and promote your content. But another possibility is that your titles simply aren’t effective enough to make your audience click on them when they see [...]

Feature Friday: Customized callouts based on lead data

When creating your callouts, you don’t necessarily have to do A/B testing. Instead, you can display a predefined callout based on a form that the user has filled out. For example, you may have a call to action that prompts your visitors to subscribe to your newsletter. However, if someone has already signed up for [...]

Launched: Twitter Promoted Video Beta

Video advertising has become an integral part of online marketing, as businesses have been willing to invest more in video-based content marketing. Twitter recently announced that it will give brands more options to serve video on its network.  The first step will be a beta test of “Promoted Video,” which will allow marketers to upload their [...]

Rumors: iPhone6 and What We’re Excited About

There is so much talk surrounding the new iPhone, we thought we would go ahead and join in the fun. Here is the best of the best that we have heard about the newest addition to the iPhone brigade. The rumors that have us excited: September 9th is the suspected release date, which coincides with [...]

Five simple tips for writing for the web

I recently attended PSEWeb, which is a great conference for web teams at higher education institutions. Two of the most interesting sessions revolved around writing for the web. The presenters were Stephanie Lummis and Andrea Kelly. Here are some of the key takeaways. Keep it simple People read differently online. A lot of visitors will [...]

Branding Through Instagram

In terms of branding, Instagram just became the cooler younger sibling to its older brother Facebook. According to recent research shared by Ad Age, Instagram brand posts have more than double the interactions of Facebook in the second quarter of 2014. The numbers, which were pulled from Shareablee, a social media analytics firm, showed that [...]

8 Types of Content Marketing Videos

In order to diversify your web content and deliver a better experience to your visually oriented audience, you may consider adding video to your collateral. Luckily, producing quality videos doesn’t have to involve a hefty price tag anymore. There are plenty of affordable cameras, microphones, lights, and editing software available if you choose to produce [...]

How to Identify Your Negative Keywords in Search Marketing

  How do you prevent your ad from being shown to the wrong audience? That’s where knowledge of the use of negative keywords comes in. Negative keywords prevent your ad from being pulled up for a specific word or phrase that a user searched for. These keywords will tell Google to not display your ad [...]

Five goals of inbound marketing beyond increasing revenue

Even the biggest skeptics of inbound marketing can’t deny that, provided there’s a proper strategy in place, it helps businesses increase their revenue. Not only is the cost per lead lower compared to outbound marketing, but inbound marketing can also help attract a greater number of qualified leads. But the goals of inbound marketing are [...]