What Is Authentic Content?

As a marketer, you strive to provide original and valuable content to your target audience. You may also have heard about the importance of delivering authentic content. Rick Allen of Meet Content recently presented on this topic at the 2014 HighEdWeb conference in Portland, Oregon. He used videos on higher education websites as examples. After [...]

8 of Our Favorite Marketing Books

Recently we attended both the AMA Symposium for the Marketing of Higher Education and Confab Higher Ed. We always try to come up with fun things to hand out and give away at conferences, and this year we decided to switch it up by giving away some of our favorite marketing books, some current – [...]

Why are people leaving your site?

Generating traffic to your website is one thing. Keeping your visitors on the site, earning return visits, and converting visitors to leads and eventually to customers is another story. Have you ever wondered why people seem to leave your page after just a few seconds? Or why they only have one pageview? Do you have [...]

3 Metrics That Your Executive Leadership Cares About

There are many data points that your marketing team tracks on a daily, weekly, monthly, and quarterly basis. Most of those metrics are intended to demonstrate the effectiveness of the department and the return on investment for the business. You might use Google Analytics, CRM data, and reports generated by your web marketing tools, so [...]

How Often Should You Blog?

  “How often should I blog?” It’s a simple question with many correct answers, and one that’s been asked by all of us at least once. The short answer is, as often as you have something meaningful to say, and hopefully, you’ll have something meaningful to say at least once a week. If you don’t, [...]

Why Everybody Is A Marketer

In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual has [...]

4 Metrics To Measure The Effectiveness Of Your B2C Content Marketing Strategy

What are the metrics that you have in place in order to determine how well your content marketing efforts are paying off? In the past, you may have primarily focused on Google Analytics data such as the number of visitors, bounce rates, and time spent on page. However, as you may have realized, focusing solely [...]

What makes good content?

I saw a question posted on a LinkedIn Group focusing on web content for higher education: What makes good web content? It sounds like a simple question, but the truth is that there is no universal answer. Here are some ways to define quality content. It shows that you have a deep understanding of your [...]

Stop blogging!

How many times have you heard phrases like “content is king” or “fresh, quality content for better SEO” or “content marketing is the new black” over the past couple of years? No, I am not proclaiming the death of content marketing, but I will say that you can’t just assume that if you start cranking [...]

7 Email Marketing Tips For Beginners

Email marketing is a great means for communicating and developing relationships with your customers. By using email marketing, you drastically reduce the time that it would take to market through both direct mail and telesales. However, email marketing is only beneficial when it’s done well and can be detrimental to your brand if done poorly. [...]