Top 10 Must Read Marketing Articles – April 2015

  “How to Get the Most Out of a Design Critique” by @austinwprice We all know criticism, no matter how constructive, can be hard to take. Austin Price walks you through how to take a design critique like a pro and make the most of your feedback. “8 Great Logo Design Resources for Beginners“ by [...]

How to Create a Documented Social Media Strategy

According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even lower. [...]

Increase Productivity with These 7 Marketing Tools

We’re officially in Q2 of 2015, and it seems like many of us are still wondering where Q1 went! As the year goes on, we often say things to ourselves like, “Things will slow down,” “I’ll have time tomorrow,” or “I just need to get through this crazy week.” Unfortunately, no amount of wishful thinking [...]

How to help your team members be better writers

In the age of content marketing, it’s important to understand that you can’t leave it all to your marketing team. Everybody is a marketer. To develop a well rounded content strategy, you’ll have to augment your content contributor team with people from various departments and leverage them as subject matter experts. Don’t force anyone who’s [...]

Everything You Need to Know About Google’s New Mobile-Friendly Algorithm

On April 21st, 2015 Google will release their “mobile-friendly” algorithm. Like many new Google algorithms, the discussions surrounding the 4/21 update are mostly speculation and preparation. Some say it won’t be as bad as Pigeon while Google says this will affect more sites than Pigeon did. So what is this new algorithm and what do [...]

Bloggito: 6 simple tips to grow your social media following

If you’re reading this, chances are that your company is currently utilizing social media to drive new business and to provide value to your target audience. Are you happy with the results? If you’re looking to widen your reach and to grow your following, consider those simple tips. Add links to your social channels, but [...]

Why Everybody Is A Marketer

In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual has [...]

9 Ways to Improve Your Blog Titles

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Web Analytics: Asking The Right Questions

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10 Marketing Trends Defining 2015

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