9 Ideas To Combat Writer’s Block

One of the greatest challenges for content marketers is to produce a continuous stream of relevant, helpful, and original content. Have you ever been in a situation where you’ve set time aside for writing, but you just don’t seem to be able to come up with a topic? Let’s brainstorm some things to try to [...]

SEO for Beginners

If you’re new to SEO, it may seem daunting. Between keyword research, creating fresh, original, and engaging content, link building, and following best practices in your HTML, there’s a lot to keep track of. Don’t fret. Start small. Here are a few simple things that you can implement today. 1. Page Titles They need to [...]

How to measure brand awareness

Brand awareness is arguably one of the hardest things to measure. Since awareness is where the sales funnel begins, though, it’s critical to gain a basic understanding of where you stand. At a minimum, try to be aware of your brand’s overall reach, your impressions, and your engagement levels. Reach defines how many individuals (either [...]

4 Simple Things To Keep Your Agile Marketing On Track

One of the biggest misconceptions about agile marketing is that there’s no real plan in place. However, if you do agile correctly, the opposite is the case. Not only do you have an overall plan that starts with your goals and then reverse-engineers how to reach them, but you also have smaller iterations of your [...]

9 Powerful (and free)Tools For Content Marketers

As a content marketer, you are often being asked to do as much as possible with a limited amount of resources. That’s why it’s crucial to leverage free tools that can help you make your online presence more effective. Here are some things that you might consider adding to your arsenal. Moz.com’s Open Site Explorer [...]

App Alert: Hyperlapse

Instagram just upped their video sharing game with their newest app, Hyperlapse. Hyperlapse takes video and creates a time-lapsed, shake free video that any user can share. The app itself is easy to use. First, you tap to record and tap again to stop, then you select your playback speed, save the video to your [...]

8 Small Content Marketing Mistakes That Can Cost You Big Time

The more invested you are in content marketing, the more you want to make sure that you achieve maximum results for your efforts. But sometimes, even if you spend a significant amount of time creating high caliber, relevant content, it’s the little things that can impede success. Let’s take a look at some of the [...]

6 Quick Tips To Make Your Titles More Effective

Do you ever wonder why your blog is not generating as much traffic and readership as you had hoped? One reason might be that you’re not doing enough to distribute and promote your content. But another possibility is that your titles simply aren’t effective enough to make your audience click on them when they see [...]

Feature Friday: Customized callouts based on lead data

When creating your callouts, you don’t necessarily have to do A/B testing. Instead, you can display a predefined callout based on a form that the user has filled out. For example, you may have a call to action that prompts your visitors to subscribe to your newsletter. However, if someone has already signed up for [...]

Launched: Twitter Promoted Video Beta

Video advertising has become an integral part of online marketing, as businesses have been willing to invest more in video-based content marketing. Twitter recently announced that it will give brands more options to serve video on its network.  The first step will be a beta test of “Promoted Video,” which will allow marketers to upload their [...]