5 tips for the time-strapped marketer

Let’s be honest: most of us don’t have an unlimited marketing budget. More often than not, marketers are being asked to be scrappy and do more with less. Especially when you are a one-person marketing department, you may feel like there’s just not enough time in the day to manage all of your campaigns. But [...]

How Inbound Marketing is Like the Cool Guy at Every Party

Okay you know the guy, the guy who just doesn’t seem to have to try. Everyone wants him at their dinner parties or get togethers and it’s because he’s just that cool. He makes everyone laugh and feel important, he makes his presence known without making a big fuss, and he always seems genuine in [...]

7 tips for developing marketing personas

In order to empower yourself to be able to produce the highest quality content for your audience and deliver it to them in the most effective manner, it’s imperative that you develop your marketing personas. Those personas as fictitious characters who represent different segments of your target audience. You won’t believe how much easier it [...]

What is the Value of a Guest Blog Post

If you’re in the business of content marketing for your company, then you’re probably well-versed in the value of blogging and creating fresh content for your website on an on-going basis. One thing you may have considered is guest blogging in order to help get your name out there. But what is the value of [...]

Marketing lessons from TMZ tours

On a recent trip to Los Angeles, I learned about TMZ tours. For those of you not familiar with TMZ – it’s a celebrity news organization, delivering the latest celebrity sightings and gossip to pop culture fans via their website, social media, and a daily TV show. TMZ tours are a service that the company [...]

Using Social Media to Increase Blog Subscriptions

If your organization currently has its own blog, and more than likely it might, you know that one of marketing’s main goals is to increase subscriptions to the blog and by default increase awareness of your site overall (i.e. greater exposure for the company). Now how an organization tackles such a task varies, but one [...]

Five things to repeat to yourself when considering a website redesign

Ah, the idea of a new website, like a shiny new car! Who wouldn’t be excited about it? After much lobbying, you’ve finally secured a budget for a website redesign. Good for you, as this alone is an accomplishment. But if you’re serious about rolling out a successful new site, there are a few things [...]

Analytics Beyond Visitors and Page Views

There is a lot more to analytics than visitors and page views. While monitoring traffic to your website can give you great insights into how much exposure your content is getting, ultimately, you want to dig deeper in order to find ways to make your content as targeted and effective as possible. Let’s examine some [...]

8 interview questions to ask to find the right candidate for your marketing team

If you’re looking to augment your marketing team, you want to make sure that the new addition is a great cultural fit who will live and breathe your company values. You may also look at previous experience, the effectiveness of a person’s cover letter, and the questions that they ask during the interview. But what [...]

Organizing Your Way to Fresh Content

For those charged with writing the fresh content published on an organization’s site or blog, the hardest challenge can be not burning out when trying to remain inspired. I have found that for me there seems to real link between how organized my approach is to how well I can churn out content on a [...]