Why Everybody Is A Marketer

In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual has [...]

4 Metrics To Measure The Effectiveness Of Your B2C Content Marketing Strategy

What are the metrics that you have in place in order to determine how well your content marketing efforts are paying off? In the past, you may have primarily focused on Google Analytics data such as the number of visitors, bounce rates, and time spent on page. However, as you may have realized, focusing solely [...]

What makes good content?

I saw a question posted on a LinkedIn Group focusing on web content for higher education: What makes good web content? It sounds like a simple question, but the truth is that there is no universal answer. Here are some ways to define quality content. It shows that you have a deep understanding of your [...]

Stop blogging!

How many times have you heard phrases like “content is king” or “fresh, quality content for better SEO” or “content marketing is the new black” over the past couple of years? No, I am not proclaiming the death of content marketing, but I will say that you can’t just assume that if you start cranking [...]

7 Email Marketing Tips For Beginners

Email marketing is a great means for communicating and developing relationships with your customers. By using email marketing, you drastically reduce the time that it would take to market through both direct mail and telesales. However, email marketing is only beneficial when it’s done well and can be detrimental to your brand if done poorly. [...]

9 Ideas To Combat Writer’s Block

One of the greatest challenges for content marketers is to produce a continuous stream of relevant, helpful, and original content. Have you ever been in a situation where you’ve set time aside for writing, but you just don’t seem to be able to come up with a topic? Let’s brainstorm some things to try to [...]

SEO for Beginners

If you’re new to SEO, it may seem daunting. Between keyword research, creating fresh, original, and engaging content, link building, and following best practices in your HTML, there’s a lot to keep track of. Don’t fret. Start small. Here are a few simple things that you can implement today. 1. Page Titles They need to [...]

How to measure brand awareness

Brand awareness is arguably one of the hardest things to measure. Since awareness is where the sales funnel begins, though, it’s critical to gain a basic understanding of where you stand. At a minimum, try to be aware of your brand’s overall reach, your impressions, and your engagement levels. Reach defines how many individuals (either [...]

4 Simple Things To Keep Your Agile Marketing On Track

One of the biggest misconceptions about agile marketing is that there’s no real plan in place. However, if you do agile correctly, the opposite is the case. Not only do you have an overall plan that starts with your goals and then reverse-engineers how to reach them, but you also have smaller iterations of your [...]

9 Powerful (and free)Tools For Content Marketers

As a content marketer, you are often being asked to do as much as possible with a limited amount of resources. That’s why it’s crucial to leverage free tools that can help you make your online presence more effective. Here are some things that you might consider adding to your arsenal. Moz.com’s Open Site Explorer [...]