As many of you know, we are huge fans and proponents of agility. Our product engineers have been using a SCRUM-like method for years. Our services department has been developing their own agile approach, resulting in a significant increase in productivity and customer satisfaction, and since last year, our marketing team has embraced the idea [...]
Using Google Analytics’ Visitor Flow to Optimize Inbound Website Traffic
Have you seen Google Analytics’ new Visitor Flow? It’s GORGEOUS. And DEAD USEFUL, even if you use an Inbound Marketing platform. Here’s why. What is Visitor Flow? Visitor Flow shows you the pathways of your visitors through your website. Linking is how and why the web works. It is exactly that: a “web” of links [...]
Webinar Wednesday! Do It Yourself SEO.
I need my SEO for One, Please! SEO. Three little letters, one huge relevancy. SEO, or Search Engine Optimization is a big business today, because driving traffic to your website is the reason you put one up in the first place, right? Why spend all this time and money creating a web site, if it’s [...]
SoPo Spread: Top Inbound Marketing Tips 5/14
Did everyone have a happy Mother’s Day? Our top inbound marketing tips this past week hit some real highlights, especially if you’re a user of WordPress. Be sure to check these out: 1. SEOMoz – Are you setting up WordPress for SEO success? For us WordPress users, it is valuable to know if your site [...]
Cliché or not cliché: 3 Sales and Marketing phrases reviewed
Cliché or not cliché, that is the question. When reading blogs and participating in discussions about sales and marketing, you inevitably stumble upon some phrases that get repeated so frequently that you may be inclined to just take them at face value. I thought it would be a good exercise to examine some of those [...]
Content Marketing Trends of 2012 and Beyond
As we had pointed out at the end of last year, 2012 had been predicted to be “the year of content”. Even though it’s only May, I think it’s safe to say that this prediction has already proven itself to be true. Just look at the number of blog posts, infographics, and tweets about content [...]
Email Design and Sending: How does it work?
We all send email everyday. Email newsletters and updates are a lifeline for most organizations and the design of those emails is a big part of how they work. Emails can render differently across various email client viewers and it can be valuable to know the reasons why. The folks at Litmus created this infographic [...]
Webinar Wednesday!: Agile Marketing
You’ve heard of Inbound Marketing (surely, as you’re reading this blog!). And you’ve heard of Content Marketing, the newest iteration of Inbound. Have you heard of “Agile” Marketing yet? Being agile is the new name of the game, especially where it concerns your Inbound or Content efforts. Agility means being able to modify your content [...]
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