Everything You Need to Know About Google’s New Mobile-Friendly Algorithm

On April 21st, 2015 Google will release their “mobile-friendly” algorithm. Like many new Google algorithms, the discussions surrounding the 4/21 update are mostly speculation and preparation. Some say it won’t be as bad as Pigeon while Google says this will affect more sites than Pigeon did. So what is this new algorithm and what do [...]

Bloggito: 6 simple tips to grow your social media following

If you’re reading this, chances are that your company is currently utilizing social media to drive new business and to provide value to your target audience. Are you happy with the results? If you’re looking to widen your reach and to grow your following, consider those simple tips. Add links to your social channels, but [...]

Why Everybody Is A Marketer

In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual has [...]

9 Ways to Improve Your Blog Titles

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Web Analytics: Asking The Right Questions

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10 Marketing Trends Defining 2015

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7 Simple Facebook Marketing Tips

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How Much Should You Be Tweeting?

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Best Apps for Bulk Scheduling Social Media

Social Media can be a beast. Whether you’re understaffed or trying to manage multiple content contributors, it’s easy to get overwhelmed. In addition to crafting the content, managing multiple channels, creating a schedule, and monitoring engagement – marketers are expected to know exactly how to do all of this in a way that achieves the [...]

5 Reasons To Use Polls And Surveys In Your Marketing

  As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll is [...]