Regarding FUNCTIONALITY…

Does my organization have to use WordPress?

No. Spectate is designed to work with any CMS.  We also don’t change the price based on whether you use a particular CMS.  We do, however, provide some advanced SEO functionality for WordPress powered sites.

Does my organization have to have a content management system (CMS)?

No. Spectate will track any site regardless of whether it has a content management system (CMS).

Is there anything that I need to install on my computer in order to use Spectate?

No. Spectate is based on a Software as a Service model, which means that you don’t have to worry about installation, upgrades, security fixes, or hardware requirements. All you need is a web browser to use Spectate.

I have a Google Analytics account. Is Spectate able to pull analytics data?
Yes. Spectate has a Google Analytics connector that allows you to pull all of your pertinent data into Spectate, so that you can view your web traffic and correlate your inbound marketing actions with that traffic.

How does Spectate integrate with Social Media tools?
Spectates allows you to connect to multiple Twitter and Facebook accounts, so that you can post tweets and status updates in real time and on a schedule, and you can monitor your inbound links from your social media presence. Spectate also allows you to set goals and results associated with your social media strategy, and it provides you with statistics about your followers and “likes”.
In addition, Spectates connects to WordPress, the world’s most popular blogging tool. Spectate analyzes all your existing WordPress content, so that you can use it as a baseline in order to manage your inbound marketing progress. Spectate also lets you write and update existing posts right within the system.

Can I use Spectate even if I don’t have a WordPress account?
Absolutely! Spectate can analyze any website, regardless of the content management system or blogging tool you’re using.

I saw that Spectate integrates with Cascade Server, but I am not sure what that means. What is Cascade Server?
Cascade Server is a Web Content Management System developed by our parent company, Hannon Hill. It is the CMS of choice for many private and public organizations. Check out the website for further details.

I am not a marketing expert. Do I have to understand marketing jargon in order to use Spectate?
No. We build Spectate to be both a marketing tool and an education tool. Check out our blog posts, and you will see that we want you to feel comfortable learning about marketing terms and strategies. Our goal is to make you a smarter, more effective, and more efficient marketer, and we want Spectate to help you during this process. This is one of the reasons why Spectate doesn’t just show you your inbound marketing analytics data, but it also provides you with suggested action items. We utilize inline documentation for much of the site. Spectate’s glossary and our user guide give you additional resources, so if you’re not familiar with some of the more specific marketing terms, we’re sure that you will be in no time.

My inbound marketing efforts involve more than just my website. How does Spectate let me track all of my efforts?
Spectate allows you to think in marketer’s terms. Therefore, Spectate allows you to tag all of your marketing objects, including social posts, websites, leads, etc. as parts of specific campaigns. This will allow you to measure the success of individual campaigns.

What makes Spectate unique?
No proprietary CMS necessary. Spectate doesn’t force you to use a proprietary CMS. If you are managing your site in WordPress, one of the most popular content management systems worldwide, you don’t have to go through any integration, since Spectate has a WordPress connector.  As a result, you can start using Spectate immediately without having to pay for integration into a new CMS.
Social Media integration. Spectate offers a unique integration with social media tools, such as Facebook and Twitter.  It lets you post updates in real time and also schedule multiple updates in advance. In addition, Spectate integrates with LinkedIn, giving you easy access to the companies with which your visitors are associated.
Multi-touch attribution. As a business owner or marketer, you want to be able to calculate the return on investment for your efforts. While other inbound marketing tools may use more simplistic, single-touch calculations, either by giving credit to the visitor’s first click or the last click, Spectate tracks every click, thus allowing for a multi-touch attribution, making your ROI calculations more accurate.
Goal-setting. Spectate allows you to set your own web marketing goals and benchmarks, to keep them top of mind, and to target your actions towards achieving your goals.
Providing action items. Spectate does not only show you inbound marketing data, but it gives you specific action items, so that you can learn how to optimize your strategy.
Integration with B2B tools. Since Spectate integrates with Salesforce.com, you can correlate your web traffic to lead generation.

Regarding PRICING…

Does Spectate offer monthly or annual contracts?
We offer monthly contracts, since we don’t want to lock you into long-term agreements. It’s important to us that Spectate is valuable to you. If you don’t think that you get value from the product, you should not pay for it.

Do you offer a trial version?
Of course. Contact us now to set up a free trial

My company has a main site and several microsites. Does this affect pricing?
Not at all. Spectate allows you to track and optimize as many sites as you want to.

I work for a marketing agency and have several client accounts to manage. Do I need to purchase a separate Spectate for each account?
No. You can have multiple accounts with Spectate, and switch between them without paying extra and without having to log in with different credentials.