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Why are people leaving your site?

Tweet Generating traffic to your website is one thing. Keeping your visitors on the site, earning return visits, and converting visitors to leads and eventually to customers is another story. Have you ever wondered why people seem to leave your page after just a few seconds? Or why they only have one pageview? Do you [...]

Five simple tips for writing for the web

Tweet I recently attended PSEWeb, which is a great conference for web teams at higher education institutions. Two of the most interesting sessions revolved around writing for the web. The presenters were Stephanie Lummis and Andrea Kelly. Here are some of the key takeaways. Keep it simple People read differently online. A lot of visitors [...]

Could Broken Links Be Breaking Your Brand?

Tweet Keeping up with the quality of your site’s internal and external links is no easy undertaking, but it’s one that can’t be avoided entirely if you want to establish the best site possible to represent your organization. Depending on the size of your organization’s site, this could mean quite a large number of links [...]

Brands Who Know How to Catch Your Eye

Tweet Visual content, it’s one of my favorite aspects of a content marketing strategy overall. Being a visual person myself, I find organizations using Instagram, Pinterest, Vine or YouTube, to be really for great for keeping the world of content a bit more interesting. Articles and white papers are excellent, but sometimes you need a [...]

Why you need to keep an eye on your page load times

Tweet You probably check your website for broken links on a regular basis. But do you monitor the load times of your web pages as well? Here are a few reasons why you should. Rankings –  Google has never fully disclosed how load times are factored into its search engine algorithm. Last year, moz.com conducted [...]

Homepage Real Estate; Lead Generation in the Foundation

Tweet When it comes to utilizing the pages on your site for lead generation, making the most efficient use of each page’s real estate is one important piece of the pie. There are several areas of the page to take advantage of for improved lead generation. Let’s use your company’s homepage as an example. What [...]

What to Consider When Creating Personas

Tweet When it comes to marketing, it’s definitely important to understand your buying personas in order to increase your sales. So regardless if your team is sitting down to conduct some interviews or do their own research, here are some areas to focus on when looking to build out your personas. The Basics These are [...]

Five benefits of card sorting for your existing website

Tweet It’s common practice for design and content strategy firms to do card sorting as part of the discovery phase when creating a new website for a client. Card sorting is a low-tech technique that involves guiding users through the exercise of creating a category tree that helps shape the information architecture of the new [...]

How Inbound Marketing is Like the Cool Guy at Every Party

Tweet Okay you know the guy, the guy who just doesn’t seem to have to try. Everyone wants him at their dinner parties or get togethers and it’s because he’s just that cool. He makes everyone laugh and feel important, he makes his presence known without making a big fuss, and he always seems genuine [...]

Using Social Media to Increase Blog Subscriptions

Tweet If your organization currently has its own blog, and more than likely it might, you know that one of marketing’s main goals is to increase subscriptions to the blog and by default increase awareness of your site overall (i.e. greater exposure for the company). Now how an organization tackles such a task varies, but [...]