January 31, 2013 •
Categories: Website Management •
by Holly Wright
Tweet We’ve already acknowledged that auditing your content is about as much fun as stripping wallpaper, but you know you have to do it. And you know that you’ll be glad when it’s over, so there’s no reason to keep putting off! In this post, I want to talk about some of the easy stuff [...]
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January 10, 2013 •
Categories: Content Strategy, Website Management •
by Holly Wright
Tweet Performing a content audit is no small task, and certainly not one you want to do on your own, if you can avoid it. So today, I want to focus on some tips for two or more people working together to perform a content audit. Get Organized! A content audit can be difficult to [...]
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December 31, 2012 •
Categories: Analytics, Website Management •
by Kat Liendgens
Tweet We’re excited about the fact that agile marketing, which is an approach that we’ve been practicing and promoting for years, is gaining enormous popularity. As we’ve pointed out before, the main idea behind agile marketing is that you act swiftly, track all of your actions, measure your results, and then analyze what you need [...]
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December 26, 2012 •
Categories: Website Management •
by Kat Liendgens
Tweet Your website, of course, is the heart of your online marketing strategies. It’s where most of your highly valuable content resides and where your target audience goes for information and interaction. In the past year, we’ve posted several articles on different ways of improve and maintain different aspects of your website. Here is a [...]
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December 22, 2012 •
Categories: Small Business Focus, Website Management •
by Holly Wright
Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]
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December 14, 2012 •
Categories: Website Management •
by Holly Wright
Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]
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November 19, 2012 •
Categories: Content Creation, Content Strategy, Inbound Marketing, Website Management •
by Kat Liendgens
Tweet From day one here at Spectate, we have been advocates of content marketing and the importance of implementing and maintaining a content strategy. Through high quality, original content, you can provide value to your target audience, drive traffic to your site, foster engagement, and build relationships in your market space. But as we pointed out in [...]
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September 27, 2012 •
Categories: Small Business Focus, Website Management •
by Kat Liendgens
Tweet WordPress can be a great CMS for small to medium sized businesses. It’s fairly easy to use, has a lot of built-in functionality and an active and extensive user community. Plus, there are thousands of themes to choose from, so you don’t even have to worry about hiring a design firm and go through [...]
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August 30, 2012 •
Categories: Inbound Marketing, Website Management •
by Kat Liendgens
Tweet Sounds like quite a controversial statement, especially coming from a company who specializes in web marketing, doesn’t it? As I pointed out in one of our previous posts, there is no shortage of web marketing tools, and the key to finding the right one for your business is to assess your needs, your staff, [...]
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