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How Inbound Marketing is Like the Cool Guy at Every Party

Tweet Okay you know the guy, the guy who just doesn’t seem to have to try. Everyone wants him at their dinner parties or get togethers and it’s because he’s just that cool. He makes everyone laugh and feel important, he makes his presence known without making a big fuss, and he always seems genuine [...]

Using Social Media to Increase Blog Subscriptions

Tweet If your organization currently has its own blog, and more than likely it might, you know that one of marketing’s main goals is to increase subscriptions to the blog and by default increase awareness of your site overall (i.e. greater exposure for the company). Now how an organization tackles such a task varies, but [...]

Five things to repeat to yourself when considering a website redesign

Tweet Ah, the idea of a new website, like a shiny new car! Who wouldn’t be excited about it? After much lobbying, you’ve finally secured a budget for a website redesign. Good for you, as this alone is an accomplishment. But if you’re serious about rolling out a successful new site, there are a few [...]

Don’t Make Boring WhiteBoard Videos

Tweet Many companies offer whiteboard videos as part of their online resource offerings. They can be used to explain a wide array of topics ranging anywhere from a product feature overview or an organization’s return policy for purchases. The style is recognizable but that doesn’t mean it can’t like most things be improved upon. Here [...]

10 Signs You’re Ready to Invest in Content Marketing Software

Tweet Content Marketing Software is a relatively new product category with roots in CRM software, marketing automation, analytics suites, and social media tools. What makes content marketing software so powerful is that it brings together a number of different tools to help you put all the pieces of your content marketing strategy together. So what [...]

Callouts: What You Should Be Using Them For

Tweet The design of your organization’s site involves many aesthetic aspects for capturing a visitor’s eye. One popular marketing tactic found on most company sites are callouts. Callouts should be a smaller amount of copy and perhaps a graphic which draws your visitor in and entices them to click on the link which would redirect [...]

Why You Should Approach Your Landing Pages Like a First Date

Tweet Your organization’s landing pages are likely simple in nature and yet so critical in supplying conversions. I think the fact that landing pages are simpler in nature than say a white paper or RFP, is why many times they’re overlooked in how much thought or energy should be placed into drafting them. Landing pages [...]

Why Your Sales Team Should Write Blog Posts

Tweet The company blog, more than likely your organization’s writers for it are the Marketing and Communications team. And this is how it should be structured since they’re responsible for promoting your product or service along with expanding your presence in the industry. But what about those who actually sell your product or service? Have [...]

Best of SEO – 2013 Edition

Tweet It’s time for our third round of recaps for the month! We’ll break down some of the best blogs and content published on the art of SEO. The Spectate Team gifts you even after the holiday this week with the best of SEO – 2013 Edition! Benefits of the Freshness Factor – Top 5 [...]

Best of Editorial Calendars – 2013 Edition

Tweet It’s getting close to the end of the year so you know what that means, it’s time for the roundups. This recap covers some of the best content we published in regards to our friend, the editorial calendar. So the gifts just keep coming this holiday season as the Spectate team gives you the [...]