Archive | Small Business Focus RSS feed for this section

What are the best ways to promote a new small business with little to no cost?

Tweet If you’re a small business owner, you don’t have unlimited resources to promote your company, your product or your services. The other day, I started typing “how to promote a sm” into the Google search bar, and the auto-complete immediately showed me several popular searches revolving around the topic of small businesses and how [...]

A perfect example of local marketing going viral

Tweet When talking about successful inbound marketing, all too often people immediately think about national or global companies with big budgets and extensive marketing teams. But that’s not to say that small businesses can’t be tremendously successful with just a bit of creativity. Let’s look at a recent example of how a veterinary hospital in [...]

3 Tips to Increase Your Twitter Followers

Tweet Twitter has evolved into an amazing interactive tool for businesses. Although some companies have been skeptical about getting on board, once they delve into the features that Twitter has to offer, they begin to understand that it has significant value. Following leaders in your industry can allow your company to soak up substantial information, [...]

3 Articles That Inspire Social Media Marketing

Tweet This month we’ve been centering our blog posts around social media marketing. That being said, what better reason than to have an article round up covering that exact topic. Each of these articles shed new light on the social media world and hopefully will leave you a little more inspired and a little less [...]

Are You Making the Most of Your LinkedIn Group?

Tweet More than likely your organization has (or at least should already have) a LinkedIn Group in place. Now whether you are actually making the most of this group is the more important question. Here are some quick ways to decipher if your organization is already utilizing the group the WRONG way: Only your Marketing [...]

What Does the New Intern Think About Your Culture?

Tweet My experience on the Spectate team these past few months has been entertaining while at the same time has broadened my spectrum of knowledge. When I first walked into the office, I noticed the tread desk, pinball machine, and razor scooters lined up against the wall. I had heard the working environment was laid [...]

A Day in the Life of a One Person Marketing Department

Tweet If you’re a member of a multi-person marketing team, good for you! Please feel free to read on, and maybe you can give some pointers to marketers who run a one person shop. This post is dedicated to those individuals who are strapped for time and are tasked with running successful web marketing campaigns [...]

12 Days of Blogging: Day 10 – 10 Things to Consider When Choosing a WordPress Theme

Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]

Still not getting buy-in for your social media marketing?

Tweet I recently had a conversation with a marketer who works for a medium size business. When I asked her about the biggest challenges that she was facing, her response was a bit surprising: the owner of the company was very skeptical about incorporating social media into the company’s marketing strategy. The only reason why [...]

Why Metrics Matter

Tweet As a company who has embraced agile processes throughout all of our departments, including Sales and Marketing, we place a great deal of importance on metrics. In fact, we always strive to come up with better KPIs (key performance indicators) and more effective ways to track and measure our work, so that we can continue to [...]