Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]
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Why Metrics Matter
Tweet As a company who has embraced agile processes throughout all of our departments, including Sales and Marketing, we place a great deal of importance on metrics. In fact, we always strive to come up with better KPIs (key performance indicators) and more effective ways to track and measure our work, so that we can continue to [...]
10 things to consider when choosing a WordPress theme
Tweet WordPress can be a great CMS for small to medium sized businesses. It’s fairly easy to use, has a lot of built-in functionality and an active and extensive user community. Plus, there are thousands of themes to choose from, so you don’t even have to worry about hiring a design firm and go through [...]
Scheduling Marketing Content with an Editorial Calendar
Tweet Over here at Spectate we are big on Content Strategy. We’ve done multiple presentations, blog posts, and a content strategy white paper; it’s critical in our eyes. Once established, your content strategy should guide your content efforts in that it will inform what you should create and how frequently. Taking it a step further, [...]
Marketing Campaigns 101
Tweet One of the most frequently used words in the marketing arena is the word “campaign”. While typically team members in the IT department tend to think of it in terms of websites, a marketer’s thoughts primarily revolve around campaigns. We define a campaign as anything you want to measure. No matter how big or [...]
Lessons from Ava, a six year old Marketer
Tweet Hey everybody. I hope you’re enjoying your Labor Day weekend. Today, I thought I’d share with you a quick post about my six year old neighbor, Ava, and the successful marketing campaign she ran a couple of days ago. Ava, feeling an entrepreneurial itch, decided that she wanted to have a lemonade stand. Her [...]
Why do I need a content strategy plan?
Tweet It is important to remind yourself frequently why you need a content strategy plan because it is very easy to think “Hey! It’s just content. That’s my strategy. I can wing my way through this, right?” WRONG. Here’s why. You wouldn’t drive somewhere new without directions to get there. I mean, thanks to our [...]
Eight simple ways to build credibility for your brand
Tweet One of the most important factors when it comes to establishing your brand is building credibility – in your industry, with your prospects, and with your customers. After all, even the most creative marketing strategy will not render the desired ROI if you are not believable. People prefer to do business with companies that [...]
Interview Ideas for Inbound Marketing candidates
Tweet When hiring new members for your inbound marketing team, you probably know which skills and traits are most important to you. For instance, in order to fully leverage the power of inbound marketing, you need great, original content. Therefore, your ideal candidate should be resourceful, prolific, engaging, and creative. In addition, since in order [...]
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