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A super-quick marketing email checklist

Tweet Whether you are a marketer or a sales rep, you want to ensure that you craft the most effective emails possible. Here’s a very simple checklist of items to keep in mind. Sender: Is it a person? People like to interact with people, not with brands. Make sure that the email is coming from [...]

12 Days of Blogging: Day 3 – Cliché or Not Cliché: 3 Sales and Marketing Phrases Reviewed

Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]

Six Considerations when assessing Web Marketing Tools

Tweet Over the past two years, we have seen nothing short of a web marketing explosion. While in the past, not many business owners or even marketers were familiar with all of the aspects of inbound marketing, it’s much easier to start a conversation about the topic now, knowing that inbound marketing has become a [...]

Cliché or not cliché: 3 Sales and Marketing phrases reviewed

Tweet Cliché or not cliché, that is the question. When reading blogs and participating in discussions about sales and marketing, you inevitably stumble upon some phrases that get repeated so frequently that you may be inclined to just take them at face value. I thought it would be a good exercise to examine some of [...]

Email Design and Sending: How does it work?

Tweet We all send email everyday. Email newsletters and updates are a lifeline for most organizations and the design of those emails is a big part of how they work. Emails can render differently across various email client viewers and it can be valuable to know the reasons why. The folks at Litmus created this [...]

Seven Tips for List Building

Tweet In order to grow your sales, you want to build quality lists as part of your nurture programs. I’ve noticed that since social media has taken the marketing world by storm, the concept of list building has lost a bit of the spotlight, but make no mistake about it – it is still a [...]

Using Online Marketing Campaigns and Segmentation Effectively

Tweet Defining segmented campaigns for your online marketing efforts is the key to evaluating the value of your efforts in both the long and short run. There’s a lot to be said for these segments–the more you have, the more you can see exactly what worked an what didn’t! Here’s how: Create it. Establish the [...]

12 Days of Blogging – Day 9: Combine Inbound and Outbound

Tweet As we round out 2011, we here at Spectate would like to offer you a Christmas Carol, “The 12 Days of Blogging”. Each day we will bring you one of our favorite posts from the past year. Sing along with us each day! To the tune of “12 Days of Christmas”: On the ninth [...]

Can’t we all just get along? Inbound and outbound marketing can

Tweet It’s interesting to hear and read about inbound marketing companies that base their pitch on the statement that outbound marketing is a dying strategy and that businesses should stop wasting their time on outbound channels and focus all of their efforts on inbound marketing. While there is no doubt that inbound marketing has established [...]

6 Ways To Act On Your Web Analytics Data

Tweet Most businesses use one or more web analytics tools on their sites in order to track their web traffic and to obtain information about their visitors’ behavior on their site by looking at bounce rates and time spent on specific pages. There is no shortage of data that can be harvested from analytics tools. [...]