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How Often Should You Blog?

Tweet   “How often should I blog?” It’s a simple question with many correct answers, and one that’s been asked by all of us at least once. The short answer is, as often as you have something meaningful to say, and hopefully, you’ll have something meaningful to say at least once a week. If you [...]

Branding Through Instagram

Tweet In terms of branding, Instagram just became the cooler younger sibling to its older brother Facebook. According to recent research shared by Ad Age, Instagram brand posts have more than double the interactions of Facebook in the second quarter of 2014. The numbers, which were pulled from Shareablee, a social media analytics firm, showed [...]

A super-quick marketing email checklist

Tweet Whether you are a marketer or a sales rep, you want to ensure that you craft the most effective emails possible. Here’s a very simple checklist of items to keep in mind. Sender: Is it a person? People like to interact with people, not with brands. Make sure that the email is coming from [...]

12 Days of Blogging: Day 3 – Cliché or Not Cliché: 3 Sales and Marketing Phrases Reviewed

Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]

Six Considerations when assessing Web Marketing Tools

Tweet Over the past two years, we have seen nothing short of a web marketing explosion. While in the past, not many business owners or even marketers were familiar with all of the aspects of inbound marketing, it’s much easier to start a conversation about the topic now, knowing that inbound marketing has become a [...]

Cliché or not cliché: 3 Sales and Marketing phrases reviewed

Tweet Cliché or not cliché, that is the question. When reading blogs and participating in discussions about sales and marketing, you inevitably stumble upon some phrases that get repeated so frequently that you may be inclined to just take them at face value. I thought it would be a good exercise to examine some of [...]

Email Design and Sending: How does it work?

Tweet We all send email everyday. Email newsletters and updates are a lifeline for most organizations and the design of those emails is a big part of how they work. Emails can render differently across various email client viewers and it can be valuable to know the reasons why. The folks at Litmus created this [...]

Seven Tips for List Building

Tweet In order to grow your sales, you want to build quality lists as part of your nurture programs. I’ve noticed that since social media has taken the marketing world by storm, the concept of list building has lost a bit of the spotlight, but make no mistake about it – it is still a [...]

Using Online Marketing Campaigns and Segmentation Effectively

Tweet Defining segmented campaigns for your online marketing efforts is the key to evaluating the value of your efforts in both the long and short run. There’s a lot to be said for these segments–the more you have, the more you can see exactly what worked an what didn’t! Here’s how: Create it. Establish the [...]

12 Days of Blogging – Day 9: Combine Inbound and Outbound

Tweet As we round out 2011, we here at Spectate would like to offer you a Christmas Carol, “The 12 Days of Blogging”. Each day we will bring you one of our favorite posts from the past year. Sing along with us each day! To the tune of “12 Days of Christmas”: On the ninth [...]