Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]
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12 Days of Blogging: Day 3 – Cliché or Not Cliché: 3 Sales and Marketing Phrases Reviewed
Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]
Increase your Landing Page Conversions
Tweet The main purpose of a Landing Page is to convert an anonymous visitor into a known entity or lead through the submission of a form containing pertinent data. In other words, lead generation is the primary goal of a landing page. Landing Pages typically focus on one specific thing, such as an event, a [...]
Feature Friday: Adwords Integration inside Spectate!
Tweet Integrating Adwords Conversion Code into your Forms and Landing Pages inside Spectate is a not a new feature for us, but after having a number of questions about it in the past couple weeks, we thought it appropriate to write a Feature Friday Post about it! What is Adwords again? If you use Pay-Per-Click [...]
“Call Me, Maybe” — Lessons for your Call-to-Action
Tweet I don’t know about you, but Carly Rae Jepsen’s viral smash, “Call Me, Maybe” has been stuck in my head for days. DAYS. (Please, see below if you have no idea about what I am talking). With all the parodies also out, there is almost no escaping it. Having had the lyrics stuck in [...]
Cliché or not cliché: 3 Sales and Marketing phrases reviewed
Tweet Cliché or not cliché, that is the question. When reading blogs and participating in discussions about sales and marketing, you inevitably stumble upon some phrases that get repeated so frequently that you may be inclined to just take them at face value. I thought it would be a good exercise to examine some of [...]
The Elevator Pitch 2.0
Tweet The other day I was thinking about a class that I took in college and about one of the assignments we were given, which was to develop an elevator pitch for ourselves as individuals looking for a job as well as for our fictitious business. The premise: If you were riding an elevator with [...]
Webinar Thursday! Getting Sales Involved with Inbound Marketing
Tweet Spectate is presenting a webinar this Thursday, April 19, 2012 at 2pm EDT and we would love to have you join us! Eric Karaszewski is presenting “Getting Sales Involved with your Inbound Marketing”. Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads [...]
Personas 101 – A Quick Guide to developing marketing personas
Tweet Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target audience, you should dedicate sufficient time and resources to creating personas. A persona, in its simplest form, is a fictitious character that embodies a segment of your target audience. The main premise is that [...]
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