Archive | Infographics RSS feed for this section

12 Days of Blogging: Day 7 – 7 Types of Content Likely to be Shared: The S.C.I.E.N.C.E. Model

Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]

Search Engine Optimization’s Periodic Table

Tweet Search Engine Optimization, or SEO as it is more widely known, is one of the most challenging aspects of inbound marketing. Yes, the concept is fairly simple to understand, it is about ranking in the first position on the first page of an internet (namely, Google) search, but because it can involve a wide [...]

7 Types of Content likely to be Shared – The S.C.I.E.N.C.E. model

Tweet One of your main goals as an inbound marketer is to provide content that provides value to your target audience. But you also want to make sure that as many people as possible are aware of your content, which is why making it shareable and share-worthy is so crucial. But what I’ve noticed is [...]

Are you Out of LinkedIn? How it Works and Why it’s Necessary.

Tweet LinkedIn’s recent acquisition of slide-hosting service, Slideshare, has put it in the spotlight in the past couple weeks. Its presence in the business world is growing and with it, the obligation of marketers, especially those in B2B companies, to get involved. Let’s face it, 135 million people can’t be wrong. How it Works New [...]

Email Design and Sending: How does it work?

Tweet We all send email everyday. Email newsletters and updates are a lifeline for most organizations and the design of those emails is a big part of how they work. Emails can render differently across various email client viewers and it can be valuable to know the reasons why. The folks at Litmus created this [...]

Link Building: How do I evaluate the Quality of a Link?

Tweet Link Building is one of those mainstays of SEO best practices. I mean, the internet is a “web”, right? All links, however, are not created equal and the fine folks over at Orange Line SEO have made a decent infographic on how to evaluate the quality of a link. My favorite part? They offer, [...]