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How to Create Your 2015 Strategic Marketing Plan

Tweet It’s that time of year again, when most of us are trying to tie up loose ends, prepare for the holidays, and plan for the next year. Aside from the obvious work required, there are additional challenges to planning for 2015 – like having a budget to plan with or a staff that’s taking [...]

The Do’s and Don’ts of Marketing During the Holidays

Tweet First, note that we’re talking about “marketing during the holidays,” not “holiday marketing.” They’re similar, but the not the same. This is for those of us who don’t see a spike in sales around the holidays, but still want to show our holiday spirit and participate in some of the holiday marketing fun. Realistically, [...]

8 of Our Favorite Marketing Books

Tweet Recently we attended both the AMA Symposium for the Marketing of Higher Education and Confab Higher Ed. We always try to come up with fun things to hand out and give away at conferences, and this year we decided to switch it up by giving away some of our favorite marketing books, some current [...]

3 Metrics That Your Executive Leadership Cares About

Tweet There are many data points that your marketing team tracks on a daily, weekly, monthly, and quarterly basis. Most of those metrics are intended to demonstrate the effectiveness of the department and the return on investment for the business. You might use Google Analytics, CRM data, and reports generated by your web marketing tools, [...]

How Often Should You Blog?

Tweet   “How often should I blog?” It’s a simple question with many correct answers, and one that’s been asked by all of us at least once. The short answer is, as often as you have something meaningful to say, and hopefully, you’ll have something meaningful to say at least once a week. If you [...]

Why Everybody Is A Marketer

Tweet In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual [...]

4 Metrics To Measure The Effectiveness Of Your B2C Content Marketing Strategy

Tweet What are the metrics that you have in place in order to determine how well your content marketing efforts are paying off? In the past, you may have primarily focused on Google Analytics data such as the number of visitors, bounce rates, and time spent on page. However, as you may have realized, focusing [...]

How to measure brand awareness

Tweet Brand awareness is arguably one of the hardest things to measure. Since awareness is where the sales funnel begins, though, it’s critical to gain a basic understanding of where you stand. At a minimum, try to be aware of your brand’s overall reach, your impressions, and your engagement levels. Reach defines how many individuals [...]

4 Simple Things To Keep Your Agile Marketing On Track

Tweet One of the biggest misconceptions about agile marketing is that there’s no real plan in place. However, if you do agile correctly, the opposite is the case. Not only do you have an overall plan that starts with your goals and then reverse-engineers how to reach them, but you also have smaller iterations of [...]

9 Powerful (and free)Tools For Content Marketers

Tweet As a content marketer, you are often being asked to do as much as possible with a limited amount of resources. That’s why it’s crucial to leverage free tools that can help you make your online presence more effective. Here are some things that you might consider adding to your arsenal. Moz.com’s Open Site [...]