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Five goals of inbound marketing beyond increasing revenue

Tweet Even the biggest skeptics of inbound marketing can’t deny that, provided there’s a proper strategy in place, it helps businesses increase their revenue. Not only is the cost per lead lower compared to outbound marketing, but inbound marketing can also help attract a greater number of qualified leads. But the goals of inbound marketing [...]

Bloggito: Four good reasons to monitor and act on your inbound links

Tweet Inbound links, also referred to as backlinks, are one of the underdogs of analytics data. After all, when you think about analytics, some of the first things that come to mind are visitors, bounce rates, and time spent on page. Often, inbound links are neglected when it comes to tracking them and acting on [...]

Could Broken Links Be Breaking Your Brand?

Tweet Keeping up with the quality of your site’s internal and external links is no easy undertaking, but it’s one that can’t be avoided entirely if you want to establish the best site possible to represent your organization. Depending on the size of your organization’s site, this could mean quite a large number of links [...]

Five things that will hurt your B2C marketing campaigns

Tweet If you are a B2C marketer, chances are that you’re heavily invested in content marketing. Now that 90% of all marketers are practicing content marketing, though, how can you differentiate yourself and beat out the competition? Creating high caliber, targeted content is hard, so make sure to avoid these simple mistakes that could significantly [...]

Brands Who Know How to Catch Your Eye

Tweet Visual content, it’s one of my favorite aspects of a content marketing strategy overall. Being a visual person myself, I find organizations using Instagram, Pinterest, Vine or YouTube, to be really for great for keeping the world of content a bit more interesting. Articles and white papers are excellent, but sometimes you need a [...]

A/B Testing Checklist For Email Marketing

Tweet Email marketing is one of the most common forms of communication to potential customers when it comes to marketing strategies. Marketing departments spend a portion of their time drafting what they consider to be the most effective content for these emails with the hope to convert the recipients of them into actual customers. Now [...]

Best Way to Land a Client Testimonial

Tweet Client testimonials are some of the most persuasive types of marketing collateral your organization can have. Those looking to make a buying decision will place a lot of weight on the experiences others have had with your product or service. The more kind words, the better. So let’s discuss some of the best ways [...]

World Cup 2014: How social media has changed marketing during sports events

Tweet One of the currently most talked about topics is, of course, the soccer World Cup, which is taking place in Brazil. It’s an event that truly brings the world together, so it’s only to be expected that companies take advantage of this phenomenon to promote their products. This is not necessarily a new development, [...]

Setting Goals for Your Online Content

Tweet Churning out loads of digital content can run down even the most enthusiastic of content marketers. But when you’re gaining momentum and seeing the bottom-line impact of your efforts, it’s a lot easier to stay motivated and continue creating fresh, valuable content. The key to seeing your impact is setting meaningful goals and continually [...]

Homepage Real Estate; Lead Generation in the Foundation

Tweet When it comes to utilizing the pages on your site for lead generation, making the most efficient use of each page’s real estate is one important piece of the pie. There are several areas of the page to take advantage of for improved lead generation. Let’s use your company’s homepage as an example. What [...]