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To obsess or not to obsess – that’s the question

Tweet Let’s be honest. We all have things that we obsess about more than the average person. Your obsession might be keeping your car so clean that you can see your reflection on the dashboard. Or perhaps you’re obsessed with staying fit and you can’t imagine skipping your daily run. Maybe you’re really into flossing [...]

Why agile marketing makes sense

Tweet Those of you who regularly read our blog posts know how strongly we advocate for agile marketing. Execute your marketing strategy in short iterations, track all of your actions, measure the results they render, and adjust your next iterations based on your findings. Here are just some of the reasons why agile marketing makes [...]

Top 10 Must Read Marketing Articles – April 2015

Tweet   “How to Get the Most Out of a Design Critique” by @austinwprice We all know criticism, no matter how constructive, can be hard to take. Austin Price walks you through how to take a design critique like a pro and make the most of your feedback. “8 Great Logo Design Resources for Beginners“ [...]

How to Create a Documented Social Media Strategy

Tweet According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even [...]

Increase Productivity with These 7 Marketing Tools

Tweet We’re officially in Q2 of 2015, and it seems like many of us are still wondering where Q1 went! As the year goes on, we often say things to ourselves like, “Things will slow down,” “I’ll have time tomorrow,” or “I just need to get through this crazy week.” Unfortunately, no amount of wishful [...]

Everything You Need to Know About Google’s New Mobile-Friendly Algorithm

Tweet On April 21st, 2015 Google will release their “mobile-friendly” algorithm. Like many new Google algorithms, the discussions surrounding the 4/21 update are mostly speculation and preparation. Some say it won’t be as bad as Pigeon while Google says this will affect more sites than Pigeon did. So what is this new algorithm and what [...]

10 Marketing Trends Defining 2015

Tweet 1. Content marketing goes social. It used to be that when you thought of content marketing, you thought of web content, but now social content is stealing the limelight. With more active social profiles than ever before, social media is the quickest way to get your content seen and shared by a large audience. [...]

7 Simple Facebook Marketing Tips

Tweet Social media is likely an integral component of your content strategy, as it serves an ideal means to promote your content. However, it’s not as easy as it seems. Social channels are evolving at a rapid pace, as new apps continue to pop up and algorithms constantly change, making it necessary for marketers to [...]

How Much Should You Be Tweeting?

Tweet Twitter is not an exact science. Though many businesses seem to have it all figured out, they got there by trial and error like the rest of us. They may not call it “trial and error,” but that’s essentially where we all start in order to collect the data needed to make more data-driven [...]

5 Reasons To Use Polls And Surveys In Your Marketing

Tweet   As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll [...]