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10 Marketing Trends Defining 2015

Tweet 1. Content marketing goes social. It used to be that when you thought of content marketing, you thought of web content, but now social content is stealing the limelight. With more active social profiles than ever before, social media is the quickest way to get your content seen and shared by a large audience. [...]

7 Simple Facebook Marketing Tips

Tweet Social media is likely an integral component of your content strategy, as it serves an ideal means to promote your content. However, it’s not as easy as it seems. Social channels are evolving at a rapid pace, as new apps continue to pop up and algorithms constantly change, making it necessary for marketers to [...]

How Much Should You Be Tweeting?

Tweet Twitter is not an exact science. Though many businesses seem to have it all figured out, they got there by trial and error like the rest of us. They may not call it “trial and error,” but that’s essentially where we all start in order to collect the data needed to make more data-driven [...]

5 Reasons To Use Polls And Surveys In Your Marketing

Tweet   As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll [...]

Feature Alert: Polls

Tweet We’re excited to announce a new Spectate feature: polls. You can now create simple one question polls or extensive surveys and embed them on your website. Here’s how to do it. In the left menu, expand the “Manage” tab and select “Polls & Surveys”. Click on the “+ Create Survey” link. On the “New [...]

5 Marketing Podcasts You Should Be Listening To

Tweet Duct Tape Marketing Podcast Website | iTunes John Jantsch is known for Duct Tape Marketing, which has books, a consultancy, and podcast attached to it. Their podcast is a great source of practical marketing advice geared towards small businesses. Regardless of how big your business is, we can all benefit from Duct Tape Marketing, [...]

10 Marketing New Year’s Resolutions for 2015

Tweet #1 – Make Data-Driven Decisions You probably already have Google Analytics in place, maybe you’re also using your Spectate account, but do you really use the analytics they provide? This year, have measurable goals in place, and track your progress towards those goals – make your analytics work for you. Not only will you [...]

How to Create Your 2015 Strategic Marketing Plan

Tweet It’s that time of year again, when most of us are trying to tie up loose ends, prepare for the holidays, and plan for the next year. Aside from the obvious work required, there are additional challenges to planning for 2015 – like having a budget to plan with or a staff that’s taking [...]

The Do’s and Don’ts of Marketing During the Holidays

Tweet First, note that we’re talking about “marketing during the holidays,” not “holiday marketing.” They’re similar, but the not the same. This is for those of us who don’t see a spike in sales around the holidays, but still want to show our holiday spirit and participate in some of the holiday marketing fun. Realistically, [...]

8 of Our Favorite Marketing Books

Tweet Recently we attended both the AMA Symposium for the Marketing of Higher Education and Confab Higher Ed. We always try to come up with fun things to hand out and give away at conferences, and this year we decided to switch it up by giving away some of our favorite marketing books, some current [...]