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How to Create a Documented Social Media Strategy

Tweet According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even [...]

Increase Productivity with These 7 Marketing Tools

Tweet We’re officially in Q2 of 2015, and it seems like many of us are still wondering where Q1 went! As the year goes on, we often say things to ourselves like, “Things will slow down,” “I’ll have time tomorrow,” or “I just need to get through this crazy week.” Unfortunately, no amount of wishful [...]

Everything You Need to Know About Google’s New Mobile-Friendly Algorithm

Tweet On April 21st, 2015 Google will release their “mobile-friendly” algorithm. Like many new Google algorithms, the discussions surrounding the 4/21 update are mostly speculation and preparation. Some say it won’t be as bad as Pigeon while Google says this will affect more sites than Pigeon did. So what is this new algorithm and what [...]

10 Marketing Trends Defining 2015

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7 Simple Facebook Marketing Tips

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How Much Should You Be Tweeting?

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5 Reasons To Use Polls And Surveys In Your Marketing

Tweet   As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll [...]

Feature Alert: Polls

Tweet We’re excited to announce a new Spectate feature: polls. You can now create simple one question polls or extensive surveys and embed them on your website. Here’s how to do it. In the left menu, expand the “Manage” tab and select “Polls & Surveys”. Click on the “+ Create Survey” link. On the “New [...]

5 Marketing Podcasts You Should Be Listening To

Tweet Duct Tape Marketing Podcast Website | iTunes John Jantsch is known for Duct Tape Marketing, which has books, a consultancy, and podcast attached to it. Their podcast is a great source of practical marketing advice geared towards small businesses. Regardless of how big your business is, we can all benefit from Duct Tape Marketing, [...]

10 Marketing New Year’s Resolutions for 2015

Tweet #1 – Make Data-Driven Decisions You probably already have Google Analytics in place, maybe you’re also using your Spectate account, but do you really use the analytics they provide? This year, have measurable goals in place, and track your progress towards those goals – make your analytics work for you. Not only will you [...]