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How to measure brand awareness

Tweet Brand awareness is arguably one of the hardest things to measure. Since awareness is where the sales funnel begins, though, it’s critical to gain a basic understanding of where you stand. At a minimum, try to be aware of your brand’s overall reach, your impressions, and your engagement levels. Reach defines how many individuals [...]

4 Simple Things To Keep Your Agile Marketing On Track

Tweet One of the biggest misconceptions about agile marketing is that there’s no real plan in place. However, if you do agile correctly, the opposite is the case. Not only do you have an overall plan that starts with your goals and then reverse-engineers how to reach them, but you also have smaller iterations of [...]

9 Powerful (and free)Tools For Content Marketers

Tweet As a content marketer, you are often being asked to do as much as possible with a limited amount of resources. That’s why it’s crucial to leverage free tools that can help you make your online presence more effective. Here are some things that you might consider adding to your arsenal. Moz.com’s Open Site [...]

App Alert: Hyperlapse

Tweet Instagram just upped their video sharing game with their newest app, Hyperlapse. Hyperlapse takes video and creates a time-lapsed, shake free video that any user can share. The app itself is easy to use. First, you tap to record and tap again to stop, then you select your playback speed, save the video to [...]

8 Small Content Marketing Mistakes That Can Cost You Big Time

Tweet The more invested you are in content marketing, the more you want to make sure that you achieve maximum results for your efforts. But sometimes, even if you spend a significant amount of time creating high caliber, relevant content, it’s the little things that can impede success. Let’s take a look at some of [...]

6 Quick Tips To Make Your Titles More Effective

Tweet Do you ever wonder why your blog is not generating as much traffic and readership as you had hoped? One reason might be that you’re not doing enough to distribute and promote your content. But another possibility is that your titles simply aren’t effective enough to make your audience click on them when they [...]

Feature Friday: Customized callouts based on lead data

Tweet When creating your callouts, you don’t necessarily have to do A/B testing. Instead, you can display a predefined callout based on a form that the user has filled out. For example, you may have a call to action that prompts your visitors to subscribe to your newsletter. However, if someone has already signed up [...]

Launched: Twitter Promoted Video Beta

Tweet Video advertising has become an integral part of online marketing, as businesses have been willing to invest more in video-based content marketing. Twitter recently announced that it will give brands more options to serve video on its network.  The first step will be a beta test of “Promoted Video,” which will allow marketers to upload [...]

How to Identify Your Negative Keywords in Search Marketing

Tweet   How do you prevent your ad from being shown to the wrong audience? That’s where knowledge of the use of negative keywords comes in. Negative keywords prevent your ad from being pulled up for a specific word or phrase that a user searched for. These keywords will tell Google to not display your [...]

Five goals of inbound marketing beyond increasing revenue

Tweet Even the biggest skeptics of inbound marketing can’t deny that, provided there’s a proper strategy in place, it helps businesses increase their revenue. Not only is the cost per lead lower compared to outbound marketing, but inbound marketing can also help attract a greater number of qualified leads. But the goals of inbound marketing [...]