May 13, 2013 •
Categories: Content Creation, Customer Relationships •
by Kat Liendgens
Tweet Even though the term “gamification” seems to be mentioned everywhere these days, it deserves mentioning that it’s not a new concept. Gamification can be defined as ways to incorporate game-like principles to non-game activities. The Nike+ GPS App is a perfect example of gamification. The app tracks your runs (including your distance, time, and [...]
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March 15, 2013 •
Categories: Agile Marketing, Customer Relationships •
by Kat Liendgens
Tweet Shortly after moving into a new neighborhood, I noticed them – two stray dogs shivering in the cold and eating worms off the street. As I got out of my car and walked towards them, they growled and ran away. The next day, they were camped out in the pouring rain on an old [...]
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January 24, 2013 •
Categories: Content Creation, Customer Relationships •
by Diana Muina
Tweet Content is center stage in 2013, with the lead role in determining how successful marketing strategies capture their target audience’s attention. In today’s world of technology use, social media overload, and short attention spans, a re-emphasis on communication is welcomed with open arms, or should I say open eyes. Let’s step back and think [...]
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December 17, 2012 •
Categories: Customer Relationships, Inbound Marketing, Lead Generation •
by Holly Wright
Tweet In the spirit of the holidays, we combed our Spectate blog to put together 12 of our best posts from 2012 in a countdown to Christmas day! Instead of candy, this advent calendar of sorts brings you savory morsels chock full of our best advice for you content marketers out there! So, on the [...]
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November 21, 2012 •
Categories: Content Creation, Customer Relationships, Inbound Marketing •
by Kat Liendgens
Tweet Happy Thanksgiving from Team Spectate! We hope that this year has brought you a lot of things to be thankful for and that you’re enjoying a few well-deserved days off. As you may have expected, we couldn’t help ourselves and are taking this opportunity to draw comparisons between today’s marketing strategies and a Thanksgiving [...]
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November 8, 2012 •
Categories: Content Creation, Customer Relationships, Inbound Marketing, Social Media •
by Kat Liendgens
Tweet While in the past social media in general and Facebook in particular were considered to be effective for B2C companies but not so much for the B2B market, this perception has completely changed. Social media is such a powerful tool to drive visitors to your site, to recruit, and to build relationships with your prospects [...]
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November 5, 2012 •
Categories: Content Creation, Customer Relationships, Inbound Marketing •
by Kat Liendgens
Tweet Yes, yes, yes, we know all about the importance of providing fresh and valuable content to your audience. It’s the best thing you can do to drive traffic to your marketing site, to attract repeat visitors, and to foster relationships with both customers and prospects. Of course, creating original content on a frequent basis is easier [...]
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November 1, 2012 •
Categories: Customer Relationships, Inbound Marketing, Small Business Focus, Social Media •
by Kat Liendgens
Tweet I recently had a conversation with a marketer who works for a medium size business. When I asked her about the biggest challenges that she was facing, her response was a bit surprising: the owner of the company was very skeptical about incorporating social media into the company’s marketing strategy. The only reason why [...]
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