Tweet Client testimonials are some of the most persuasive types of marketing collateral your organization can have. Those looking to make a buying decision will place a lot of weight on the experiences others have had with your product or service. The more kind words, the better. So let’s discuss some of the best ways [...]
Tweet In one of our previous blog posts, we mentioned that B2B buyers are 60-70% through the sales cycle before they even have the first contact with a sales rep. What this means for marketers is that there’s now increased pressure and responsibility to create targeted and valuable content for all stages of the sales [...]
Tweet When it comes to marketing, it’s definitely important to understand your buying personas in order to increase your sales. So regardless if your team is sitting down to conduct some interviews or do their own research, here are some areas to focus on when looking to build out your personas. The Basics These are [...]
Tweet Whether a lead filled out a form on your site to sign up for a newsletter or to download a white paper or they attended one of your webinars, you always want to make sure to show your gratitude, even if it’s just via a simple thank you message. Let’s look at some of [...]
Tweet We wanted to take a moment and wish our clients a joyous Holiday Season and Happy New Year! We greatly appreciate your continued support of the Spectate product, and as a staff we look forward to serving your content marketing needs in 2014 ! Happy Holidays!
Tweet We recently talked about the importance of outcaring your competitors, and how active listening is an invaluable component when it comes to showing your prospects and your customers that you are genuinely invested in their needs and in alleviating their pain points. You want to do the best possible job facilitating an ongoing conversation [...]
Tweet A few weeks ago, I had an interesting conversation with a business owner. We talked about marketing automation and inbound marketing strategies, and how both have evolved into standard practices for businesses and organizations of all sizes. Out of the blue, he asked a very simple and poignant question. Now that everybody is using [...]
Tweet This may seem like an unnecessary topic to blog about, but if you are like most, then you know that taking the time to come up with a good system for following up to a conference you’ve attended takes an amount of time and effort that you may not always have. So I have [...]