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How to Create a Documented Social Media Strategy

Tweet According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even [...]

How to help your team members be better writers

Tweet In the age of content marketing, it’s important to understand that you can’t leave it all to your marketing team. Everybody is a marketer. To develop a well rounded content strategy, you’ll have to augment your content contributor team with people from various departments and leverage them as subject matter experts. Don’t force anyone [...]

Why Everybody Is A Marketer

Tweet In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual [...]

Web Analytics: Asking The Right Questions

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7 Simple Facebook Marketing Tips

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5 Reasons To Use Polls And Surveys In Your Marketing

Tweet   As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll [...]

Feature Alert: Polls

Tweet We’re excited to announce a new Spectate feature: polls. You can now create simple one question polls or extensive surveys and embed them on your website. Here’s how to do it. In the left menu, expand the “Manage” tab and select “Polls & Surveys”. Click on the “+ Create Survey” link. On the “New [...]

6 Metrics To Measure The Effectiveness Of Your Content

Tweet When it comes to agile marketing, the ability to measure the success of your efforts is crucial. You can only manage what you measure, and without data, there’s no way for you to tell what works and what doesn’t. So what are some data points that can provide you with insights into the effectiveness [...]

Four Content Marketing Trends To Watch For In 2015

Tweet As we’ve done in past years, we’d like to look back at the content marketing world in the past twelve months and predict what the future will hold in the upcoming year. Not surprisingly, Google brought us a variety of algorithm changes, including the discontinuation of Authorship, updates to Panda and Penguin, and, perhaps [...]

2015 Content Marketing Reports: B2C versus B2B

Tweet In one of our previous blog posts, we discussed the differences between B2B (Business to Business) and B2C (Business to Consumer) marketing. The decision makers, the sales cycle, the decision making process, the driving factors, and the conversion points are all a bit different in B2C compared to B2B. Content Marketing Institute recently published [...]