Archive by Author

5 Content Marketing Mistakes To Avoid

Tweet Businesses dedicate an increasing amount of resources to developing and optimizing their strategy for their content marketing. I recently had a conversation with a business owner who mentioned that while he was initially gung ho about his team’s content strategy, he was starting to feel that over time, they were producing too much content [...]

Considering Personalization?

Tweet Over the past few years, an increasing number of business owners and marketers have asked about personalization: serving content to a visitor based on previous behavior on your website. When asked about specific use cases, the example typically used is Amazon, which personalizes your shopping experience by making product suggestions (“People who bought this, [...]

To obsess or not to obsess – that’s the question

Tweet Let’s be honest. We all have things that we obsess about more than the average person. Your obsession might be keeping your car so clean that you can see your reflection on the dashboard. Or perhaps you’re obsessed with staying fit and you can’t imagine skipping your daily run. Maybe you’re really into flossing [...]

Why agile marketing makes sense

Tweet Those of you who regularly read our blog posts know how strongly we advocate for agile marketing. Execute your marketing strategy in short iterations, track all of your actions, measure the results they render, and adjust your next iterations based on your findings. Here are just some of the reasons why agile marketing makes [...]

Why isn’t your content leading to conversions?

Tweet You’re spending a lot of time writing fresh content for your website in order to inform, educate, inspire, help, and entertain your audience. You are able to attract enough traffic, but yet, you’re not seeing the conversions that you expected. What could be the reason? Lack of clarity Have you ever left a webpage [...]

7 Rookie Mistakes When Using Analytics

Tweet While (almost) every marketer recognizes the importance of web analytics, very few people would claim to be experts in it. One of the reasons is the fact that the ability to interpret your data is a skill that takes time to develop. Let’s take a look at some of the most common mistakes that [...]

Content gaps: how to spot them and what to do about them

Tweet In order to provide the most positive web experience possible for your target audience, you want to ensure that visitors quickly find what they’re looking for. However, even though you’ve given your information architecture a lot of thought and have done careful journey mapping for your personas, there’s still a chance that your visitors [...]

What Should Your Marketing KPI Dashboard Look Like?

Tweet When it comes to tracking and measuring the performance of your marketing department, organizations often struggle to come up with the Key Performance Indicators that provide the most insightful data. There really isn’t a generic KPI dashboard that works equally well for everyone. After all, the way you measure success depends on your budget, [...]

Does LinkedIn Make Sense for B2C?

Tweet   It’s common knowledge that LinkedIn is a prime marketing tool for B2B (Business to Business) companies. After all, half of LinkedIn’s members are decision makers, so what better way to connect with your target audience, build relationships, and establish yourself as a thought leader who provides valuable content? But what about B2C (Business [...]

How to Create a Documented Social Media Strategy

Tweet According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even [...]