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8 Small Content Marketing Mistakes That Can Cost You Big Time

Tweet The more invested you are in content marketing, the more you want to make sure that you achieve maximum results for your efforts. But sometimes, even if you spend a significant amount of time creating high caliber, relevant content, it’s the little things that can impede success. Let’s take a look at some of [...]

6 Quick Tips To Make Your Titles More Effective

Tweet Do you ever wonder why your blog is not generating as much traffic and readership as you had hoped? One reason might be that you’re not doing enough to distribute and promote your content. But another possibility is that your titles simply aren’t effective enough to make your audience click on them when they [...]

Feature Friday: Customized callouts based on lead data

Tweet When creating your callouts, you don’t necessarily have to do A/B testing. Instead, you can display a predefined callout based on a form that the user has filled out. For example, you may have a call to action that prompts your visitors to subscribe to your newsletter. However, if someone has already signed up [...]

Five simple tips for writing for the web

Tweet I recently attended PSEWeb, which is a great conference for web teams at higher education institutions. Two of the most interesting sessions revolved around writing for the web. The presenters were Stephanie Lummis and Andrea Kelly. Here are some of the key takeaways. Keep it simple People read differently online. A lot of visitors [...]

8 Types of Content Marketing Videos

Tweet In order to diversify your web content and deliver a better experience to your visually oriented audience, you may consider adding video to your collateral. Luckily, producing quality videos doesn’t have to involve a hefty price tag anymore. There are plenty of affordable cameras, microphones, lights, and editing software available if you choose to [...]

Five goals of inbound marketing beyond increasing revenue

Tweet Even the biggest skeptics of inbound marketing can’t deny that, provided there’s a proper strategy in place, it helps businesses increase their revenue. Not only is the cost per lead lower compared to outbound marketing, but inbound marketing can also help attract a greater number of qualified leads. But the goals of inbound marketing [...]

Using questions to generate content ideas

Tweet Coming up with a steady stream of fresh topics is arguably one of the biggest challenges for content marketers, so make sure that you continuously capture any ideas you have, whether it’s topics or individual talking points. One technique that you can use to generate ideas is to ask yourself a few questions on [...]

Bloggito: Four good reasons to monitor and act on your inbound links

Tweet Inbound links, also referred to as backlinks, are one of the underdogs of analytics data. After all, when you think about analytics, some of the first things that come to mind are visitors, bounce rates, and time spent on page. Often, inbound links are neglected when it comes to tracking them and acting on [...]

Five things that will hurt your B2C marketing campaigns

Tweet If you are a B2C marketer, chances are that you’re heavily invested in content marketing. Now that 90% of all marketers are practicing content marketing, though, how can you differentiate yourself and beat out the competition? Creating high caliber, targeted content is hard, so make sure to avoid these simple mistakes that could significantly [...]

Why you should start your content audit today

Tweet If you’re serious about your content strategy, you know how important it is to perform periodic content audits of your website. A content audit consists of three parts: Running a content inventory: This part can be quite tedious if you’re doing it manually, as you’ll need to capture all of your existing collateral on [...]