Archive by Author

Five goals of inbound marketing beyond increasing revenue

Tweet Even the biggest skeptics of inbound marketing can’t deny that, provided there’s a proper strategy in place, it helps businesses increase their revenue. Not only is the cost per lead lower compared to outbound marketing, but inbound marketing can also help attract a greater number of qualified leads. But the goals of inbound marketing [...]

Using questions to generate content ideas

Tweet Coming up with a steady stream of fresh topics is arguably one of the biggest challenges for content marketers, so make sure that you continuously capture any ideas you have, whether it’s topics or individual talking points. One technique that you can use to generate ideas is to ask yourself a few questions on [...]

Bloggito: Four good reasons to monitor and act on your inbound links

Tweet Inbound links, also referred to as backlinks, are one of the underdogs of analytics data. After all, when you think about analytics, some of the first things that come to mind are visitors, bounce rates, and time spent on page. Often, inbound links are neglected when it comes to tracking them and acting on [...]

Five things that will hurt your B2C marketing campaigns

Tweet If you are a B2C marketer, chances are that you’re heavily invested in content marketing. Now that 90% of all marketers are practicing content marketing, though, how can you differentiate yourself and beat out the competition? Creating high caliber, targeted content is hard, so make sure to avoid these simple mistakes that could significantly [...]

Why you should start your content audit today

Tweet If you’re serious about your content strategy, you know how important it is to perform periodic content audits of your website. A content audit consists of three parts: Running a content inventory: This part can be quite tedious if you’re doing it manually, as you’ll need to capture all of your existing collateral on [...]

Why you need to keep an eye on your page load times

Tweet You probably check your website for broken links on a regular basis. But do you monitor the load times of your web pages as well? Here are a few reasons why you should. Rankings –  Google has never fully disclosed how load times are factored into its search engine algorithm. Last year, conducted [...]

Sales cycle considerations for B2C marketers

Tweet In one of our previous blog posts, we mentioned that B2B buyers are 60-70% through the sales cycle before they even have the first contact with a sales rep. What this means for marketers is that there’s now increased pressure and responsibility to create targeted and valuable content for all stages of the sales [...]

World Cup 2014: How social media has changed marketing during sports events

Tweet One of the currently most talked about topics is, of course, the soccer World Cup, which is taking place in Brazil. It’s an event that truly brings the world together, so it’s only to be expected that companies take advantage of this phenomenon to promote their products. This is not necessarily a new development, [...]

5 steps to develop a content strategy framework

Tweet There’s no shortage of evidence that marketers who have implemented a content strategy consider themselves to be more effective than those who don’t. However, according to Content Marketing Institute’s 2014 B2C Content Marketing report, only 39% of marketers actually have a documented strategy. The reasons for this may range from a lack of time [...]

7 characteristics of a good content creator

Tweet Now that everybody is embracing content marketing, it’s getting increasingly challenging to stand out from the competition. Let’s face it – creating original, valuable, and relevant content is not everybody’s forte – not even every marketer’s forte. Keeping in mind that some things can be learned, while others are more innate, here are some [...]