Archive by Author

Content gaps: how to spot them and what to do about them

Tweet In order to provide the most positive web experience possible for your target audience, you want to ensure that visitors quickly find what they’re looking for. However, even though you’ve given your information architecture a lot of thought and have done careful journey mapping for your personas, there’s still a chance that your visitors [...]

What Should Your Marketing KPI Dashboard Look Like?

Tweet When it comes to tracking and measuring the performance of your marketing department, organizations often struggle to come up with the Key Performance Indicators that provide the most insightful data. There really isn’t a generic KPI dashboard that works equally well for everyone. After all, the way you measure success depends on your budget, [...]

Does LinkedIn Make Sense for B2C?

Tweet   It’s common knowledge that LinkedIn is a prime marketing tool for B2B (Business to Business) companies. After all, half of LinkedIn’s members are decision makers, so what better way to connect with your target audience, build relationships, and establish yourself as a thought leader who provides valuable content? But what about B2C (Business [...]

How to Create a Documented Social Media Strategy

Tweet According to Content Marketing Institute’s 2015 report, 35% of B2B (Business to Business) marketers and 27% of B2C (Business to Consumer) marketers have a documented content strategy, but those who do consider themselves to be more effective. One could assume that the percentage of marketers who have a documented social media strategy is even [...]

How to help your team members be better writers

Tweet In the age of content marketing, it’s important to understand that you can’t leave it all to your marketing team. Everybody is a marketer. To develop a well rounded content strategy, you’ll have to augment your content contributor team with people from various departments and leverage them as subject matter experts. Don’t force anyone [...]

Why Everybody Is A Marketer

Tweet In our post entitled “10 Simple Truths about Inbound Marketing”, we mentioned that marketing is no longer the sole responsibility of your marketing team, but that it can, and should, involve your entire company. That doesn’t mean that everybody needs to drop their current role and start creating infographics or shooting videos. Each individual [...]

Web Analytics: Asking The Right Questions

Tweet Are you in charge of monitoring and reporting on your web analytics? If so, what do you generally include in your reports? What are the types of data that your stakeholders typically request? All too often, analytics reports focus primarily on pageviews and new visitors, which are valid talking points, but don’t always yield [...]

7 Simple Facebook Marketing Tips

Tweet Social media is likely an integral component of your content strategy, as it serves an ideal means to promote your content. However, it’s not as easy as it seems. Social channels are evolving at a rapid pace, as new apps continue to pop up and algorithms constantly change, making it necessary for marketers to [...]

5 Reasons To Use Polls And Surveys In Your Marketing

Tweet   As you know, we recently rolled out polls and surveys in Spectate. Within just a few minutes, you can create a single question poll or a more extended survey and embed it on your website. Why should you consider adding polls or surveys? Here are a few reasons. Foster engagement A quick poll [...]

Feature Alert: Polls

Tweet We’re excited to announce a new Spectate feature: polls. You can now create simple one question polls or extensive surveys and embed them on your website. Here’s how to do it. In the left menu, expand the “Manage” tab and select “Polls & Surveys”. Click on the “+ Create Survey” link. On the “New [...]