How does a search engine like Google work?

It all seems like a giant mystery—-how does a search engine like Google work?

It does its thing in under half a second—pretty darn fast.

It gives back relevant results (which it is trying to improve all the time).

It gives you back more information you could ever want to know from a mishmash of words!

How does Google give me back what I want and give it to me so fast? Or rather, for those who are trying to get their pages to come back in searches more often (a process called Search Engine Optimization or SEO), how does Google know what I, as a business website, have to offer a searcher?

The way Google crawls and indexes web pages can be useful to you when it comes to trying to optimize your site for search. By knowing how to implement SEO into your daily tasks, forcing crawls by the various search engines (the get them to mark and index your changes), and improving the overall quality of your content, you can easily help yourself improve the visibility of your site in organic search results. These are all excellent skills in the realm of Inbound Marketing!

Matt Cutts, the head of Google’s Web Spam team and former head of the Search Quality team, gives us the lowdown on how it all works. The video embedded below offers some insight into how Google conducts its surveys of the entire world wide web and what it does with this information (Hooray for videos! Here is a transcript, if you’d prefer to read what he is saying).

If you’re ready for the next steps, integrating SEO on your own into your content, Download our free White Paper on the topic! SEO for One, Please! will walk you through the process for integrating optimization into the core of your content to help you rank in search results.

 

Caitlin is the Marketing and Product Lead for Spectate, specializing in Inbound Marketing, blogging, SEO, social media, graphic design and web design. Her loves include old buildings, adaptive reuse/redesign, silver antiques and services, and anything tech related.

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